TikTok LIVE
GimmeTheMic – Global Finalist Music Videos
As part of GimmeTheMic — TikTok LIVE’s flagship global talent competition — Hullabaloo was commissioned to produce three original music videos for the 2024 global finalists, as well as a behind-the-scenes documentary.
Filmed on location in Taipei, this ambitious, fast-turnaround project saw Hullabaloo lead the production of three distinct music videos — each tailored to reflect the personality, sound and creative identity of a finalist preparing for their professional debut. Alongside this, we supplied and produced three behind-the-scenes crews for a companion documentary series.
With just five days on the ground and three days to shoot, Hullabaloo managed end-to-end delivery — from creative and logistical planning to final post.
The final package included three hero music videos, three behind-the-scenes documentary films, and a suite of optimised cutdowns in multiple formats and durations (9:16, 1:1, and 16:9 – 6”, 15”, 30”), tailored for global distribution across TikTok LIVE, YouTube, and beyond.
From our London HQ to the streets of Taipei, this project demonstrated Hullabaloo’s ability to deliver high-calibre, artist-led content at pace — with style, precision, and cultural sensitivity.
