Big ideas start with better stories.

Hullabaloo was founded by Helen Soden, Jack Jameson and Matt René — three filmmakers with a shared belief in the power of story-first content.

From BAFTAs to Emmys, we’ve been recognised for our work with Apple, Netflix, HBO and the BBC.Today, we bring that same creative rigour to brands like TikTok, Nestlé and Red Bull — crafting smart, entertaining campaigns that audiences actually want to watch.

Storytelling That Means Business

Story Overhaul Workshops

Reimagine your brand narrative with expert-led sessions that unlock clarity, purpose and impact.

Comprehensive Content Audits

Deep-dive analysis to uncover what’s working, what’s not — and how to sharpen your storytelling across every digital touchpoint.

IP Monetisation Strategies

Turn your stories into scalable assets with smart, revenue-focused strategies that maximise the value of your IP.

Meet Our Team


Jack Jameson
Co-Founder
An award-winning senior creative with three Emmys, two BAFTAs as well as a Directors Guild of America Award for his Sesame Street special starring Blake Lively and Amanda Seyfried. Called upon to help reimagine iconic brands such as Teletubbies and Topsy and Tim for new audiences, Jack is equally adept at creating original content that resonates globally, such as the BAFTA winning Lovely Little Farm for Apple TV+ on which he collaborated with Matt.
Jack also directs commercials working with many well known brands including Nestle, B & Q, Benefit Cosmetics and IAMS pet food.
Matt René
Co-Founder
Matt René is a multi-award-winning filmmaker and creative strategist working at the intersection of youth culture, film, television and branded content. With over two decades of experience, Matt has created high-impact children’s and youth programming for Apple, Netflix, MTV, CBBC and CBeebies, attracting global audiences and earning accolades including a BAFTA (2022) and a Broadcast Award (2023).
A passionate advocate for powerful, story-led content on social platforms, Matt has devised digital strategies and creative for leading creators and talent — including a KSI-fronted series that’s amassed nearly a quarter of a billion views. His platform-agnostic approach has led to standout work for Disney, Deliveroo, Virgin, Citroën, Red Bull and Camelot. Born deaf/Hard of Hearing, Matt is a vocal champion of better disability representation — both in front of and behind the camera.
Helen Soden
Co-Founder
As Head of Children’s within Warner Bros for sixteen years, Helen was the creative force behind the launch of thirteen successful formats, totalling fifty four series and seven thousand hours of content, winning a Royal Television Society Award and multiple BAFTA nominations. Helen’s passion for kids’ programming is rooted in a thorough understanding of the genre and what makes compelling children’s content.
Helen’s work, always relevant in an ever-evolving industry has been widely lauded for its humour, escapism, integrity and warmth and she has exec produced shows for ITV, C4, BBC and Sky as well as all the major UK kids’ channels. A champion of roles for women at all levels of production, as well as strong female voices and stories, Helen is a keen member of Women in Film and TV.

Award winning story telling

Our team's creative excellence has been recognised by numerous prestigious organisations:

Video Awards
2 BAFTA  
(2016, 2022)
Video Awards
3 Emmys
(2019, 2020, 2021)
Video Awards
Directors Guild of America  
(2019)
Video Awards
Royal Television Society  
(2015)

Trusted by global brands