We were there to film with some incredible creators — but when it came to the studio, we didn’t hire one.

We built it — inside Minecraft.

A fully bespoke, in-game TV studio designed specifically for TikTok LIVE and created with the kind of flexibility only virtual spaces allow. A sharp example of how meeting audiences in their world can lead to something unexpected — and we were proud to help make it happen.

Huge thanks to the brilliant team who helped bring this to life:

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