TikTok LIVE
Gifting Awareness
We were tasked with creating a series of creator films celebrating the real-world impact of virtual gifting for TikTok LIVE. The brief called for 11 unique stories filmed across multiple countries — all needing to feel authentic, emotionally resonant, and aligned in tone and quality.
With creators based in the UK, the U.S., and Korea, the challenge was to deliver a consistent creative standard while coordinating production across continents, time zones, and languages — all within a tight turnaround.
Drawing on Hullabaloo’s global production network and story-first approach, we assembled trusted local teams to handle filming in each region. From South Carolina to South Korea, our teams collaborated across borders to bring each creator’s story to life.
Whether filming with a family creator in Charleston, a musician in Seoul, or a fisherman on the Cornish coast, every shoot was grounded in authenticity and connection — highlighting how virtual gifts can have a very real impact.
In just a few weeks, we delivered 11 creator films spanning three countries, all united by a single creative vision.
