TikTok LIVE
TikTok LIVE x Minecraft – Creator Connection Film
Hullabaloo was commissioned by TikTok LIVE to bring a unique creator connection story to life in partnership with Minecraft. The challenge: deliver a film that captured the emotional truth of the creator’s journey — using the virtual landscape of Minecraft as the canvas.
Leaning into our story-first approach, we began not with blocks or builds, but with a conversation. Through in-depth interviews with the featured creator, we unearthed a powerful narrative about community, vulnerability, and identity. The result was a deeply personal script that went beyond gameplay — focusing instead on the human connection behind the screen.
Rather than filming in a traditional studio setting, we decided to build one from scratch — inside Minecraft. Working with expert builders and creative technologists, we designed a bespoke virtual studio that visually echoed the creator’s story. Every set, prop and transition was crafted in-game, blending cinematic storytelling with the creative language of Minecraft.
The final film blended real voiceover with in-game action, offering a stylised, emotionally rich experience that celebrated both the creativity of the Minecraft community and the personal journey of the creator. It was a bold departure from traditional formats — one that reimagined what a creator profile can be.
This campaign proved that even in virtual worlds, the most powerful thing you can build is a human connection.
