TikTok LIVE
Community Fest – Global Winner Profile Films
Hullabaloo was commissioned by TikTok LIVE to produce a series of short profile films celebrating the three global winners of CommunityFest LIVE — a campaign designed to spotlight creators who are building powerful, purpose-driven communities on TikTok.
From initial creative to final delivery, Hullabaloo led the project end-to-end. We approached each film with our unique story-first methodology: conducting in-depth pre-interviews with each creator to uncover the most authentic, emotional core of their story. These conversations informed our scripts and storyboards, ensuring that each film reflected the personality, passion, and real-world impact of the creator at its centre.
Filming took place over ten days across three global locations — Sydney, Dubai, and Bangkok — with Hullabaloo overseeing every aspect of production remotely, in partnership with trusted regional crews sourced through our international production network.
Our scope included:
- Concept development and pitch decks for TikTok LIVE
- Creator calls and pre-interviews to shape each narrative
- Scripting, storyboarding, and visual direction
- Sourcing and managing regional production partners
- Shoot supervision and creative direction (remote and on-ground)
- Full post-production including edit, grade, audio mix and VFX
- Delivery of final films in multiple formats (9:16, 1:1, 16:9 – 6”, 15”, 30”)
The result was a set of rich, emotionally resonant profile films that captured the human side of TikTok LIVE — amplifying the voices of creators who are using the platform to lead, support, and inspire their communities.
From London to Sydney, Dubai to Bangkok, this campaign showcased Hullabaloo’s ability to scale creative storytelling globally, without compromising on craft, care or character.
