Waffle the Wonder Dog
Expanding a Preschool Icon Across Social
Hullabaloo partnered with leading UK production company Darrall Macqueen to support the expansion of their beloved, BAFTA-nominated preschool series Waffle the Wonder Dog — a runaway success on CBeebies and a fixture in family homes across the UK.
With the broadcast series already established as a hit, Darrall Macqueen approached Hullabaloo to help reimagine Waffle for new digital audiences — advising on how to evolve the character from a linear TV property into a living, breathing brand across YouTube, TikTok, and beyond.
Working closely with their creative and production teams, we brought our deep understanding of platform-native storytelling and young family audiences to the table.
The result was a rich, evolving slate of content designed to meet audiences where they are — extending the magic of Waffle the Wonder Dog beyond the TV and into the everyday scrolling lives of preschoolers and their families.
This partnership exemplifies Hullabaloo’s unique ability to bridge traditional children’s television and next-gen digital platforms — helping legacy brands evolve, engage, and thrive in a connected world.
